From soft strawberry blonde and glowing copper to bold cherry and rich ruby tones, red hair is always guaranteed to turn heads. “It’s one of the most striking colour choices you can make,” says colour expert Ema. “These hot hues are bold, eye-catching and can completely transform your look.” But going red isn’t quite as simple as picking a shade you like on Instagram. The most flattering red for you depends on your skin tone, your style and how much upkeep you want day to da