From soft strawberry blonde and glowing copper to bold cherry and rich ruby tones, red hair is always guaranteed to turn heads. “It’s one of the most striking colour choices you can make,” says colour expert Ema. “These hot hues are bold, eye-catching and can completely transform your look.” But going red isn’t quite as simple as picking a shade you like on Instagram. The most flattering red for you depends on your skin tone, your style and how much upkeep you want day to da

Thinking about going blonde but not sure if it’s right for you? Going blonde is one of the most exciting hair changes you can make. It feels fresh, bright and a bit like hitting reset. But, says Rebecca the best blondes are planned, not rushed. Whether you’re dreaming of soft creamy highlights, an all-over icy platinum or a low maintenance lived-in bronde, there are a few things worth knowing before you take the plunge. Blonde isn’t just one shade “One of the first things we